Shakespeare has not been a popular subject of adaptations in film history. But in the 1990s, Shakespeare boom started in Hollywood. Hollywood succeeded in popularizing Shakespeare by taking various commercial strategies to maximize the product value of Shakespeare films. The problem is that Hollywood can dismantle and undermine Shakespeare’s unique literary and originality by transforming Shakespeare into American culture. Shakespeare films of the 1990s contain American capitalism, commercialism, heroism, and ruling ideology. In particular, Zepirelli’s Hamlet(1990) leads Hollywood’s Shakespeare strategy in the 1990s and represents the phenomenon of Americanization. Zepirelli attempted a popularization strategy by casting Mel Gibson, an American action hero at the time. In the film, Hamlet played by Gibson recreates a very masculine, hot-tempered, even violent American hero, unlike Hamlet, the contemplative and melancholy character, in the original play. Zepirelli proves that Hollywood treats British Shakespeare as if it were its own culture by creating a new kind of Hamlet. Therefore, in the educational field, instructors should pay special attention to making students aware of the problems of Americanization in Shakespeare films and the differences between original plays and adaptations.